Theia
Our RoleBrand Strategy & Messaging, Branded Technology Visualization, Film, Web Design, Environmental Design
The Problem
The challenges of our physical world are immense and seem to grow in intensity every season. From global warming trends that spark flooding, mudslides, and fires, to loss of life from border incursions, lack of access to a fresh water, or failing infrastructure. You have to be cynical to ignore how our planet seems to be telling us that things are changing, and that we need to identify a new way to listen and respond with timely action.
The Goal
What if science and technology could help us truly measure how our planet is changing in real-time, which could in-turn enable local communities, institutions, governments and even individuals to take measured action to address these challenges? Born from a cadre of visionary NASA scientists and engineers, Theia aims to build the first of it’s kind, always-on satellite constellation that would leverage cutting edge technologies to monitor, measure, and advise us all on how to better understand and interact with our changing world.
Our Approach
Many clients, engineers & technologists we’ve worked with hold revolutionary ideas capable of bringing about positive change to their business, their industries, or even the world — but which require clarity, narrative and strategic planning on how these ideas are shared.
Our process is all about understanding your vision, drawing it out, and presenting it in a way that gets people excited. Then, with our team of artists and writers, we’ll take your complex thoughts and create a clear, compelling story.
This way your work gets the attention it deserves, drawing in the investment and growth you need to take your business to the next level.
The Solution
Working with the organization’s C-suite of former NASA JPL alumni, engineers, and advisors, we helped Theia identify and distill their core brand position and messaging to be utilized across all of their marketing platforms, including their websites, industry meetings and collateral.
“Imagine every farmer on earth receiving a quality weekly farm prescription, meter-by meter, showing precisely how to increase yield, reduce costs, and bring their harvest to market”
We then went to work with our team of artists and designers, creating a range of branded service and product visualizations which offered detail, color, and emotional impact to the complex concepts and
life-changing solutions planned for rollout once the company’s constellation was brought online, targeted in 2024.
Established as a centerpiece to the organization’s brand and marketing, we scripted, designed, and produced a series of visionary films, shared globally by their executive team and translated into more than 6 languages.
These films helped educate prospects, partners, and investors of the positive impacts the TSN would make on a range of diverse vertical industries and global challenges, including improvements to agriculture, environmental protection, emergency response, global traffic and transit, border security, and wildlife protection.
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